Digital Strategy
To address the hair salon’s specific challenges, our approach began with a holistic digital strategy designed to elevate their online image while ensuring the brand’s professionalism was front and center. For a business like The Purple Petal, where personal connections, trust, and attention to detail are core values, it was critical that these elements were reflected in their website. Our strategy aimed to create a seamless transition from the salon’s in-person experience to its online identity, ensuring potential clients could find the business easily and feel confident in choosing them, starting from the first click.
Design
The visual design for this project focused on creating an aesthetic that embodied the salon’s commitment to both professionalism and personal care, while also staying visually modern and trendy. To achieve this, we made deliberate choices in typography, color palette, and overall mood that were designed to be serene yet chic, mirroring the in-salon experience where clients can relax in a beautiful environment.
Web Development
A modern and visually appealing interface was developed, reflecting the Purple Petal’s ethos of elegance, relaxation, and environmental responsibility. This included showcasing their eco-friendly practices and product line, setting the salon apart from competitors.
The old website was rebuilt on WordPress, providing greater flexibility and ease of use and also allowed for better SEO optimization, helping to increase the salon’s visibility on search engines and attract more traffic.
The Results
The new website positioned The Purple Petal as a standout choice in a crowded local market. The salon began attracting more eco-conscious clients who appreciated the business’s sustainable approach, and repeat business increased as clients were more engaged through the enhanced online experience.
With a refreshed digital presence and website, The Purple Petal Hair Salon is now better equipped to meet the needs of its clients and continue growing their business sustainably.
