Dedicated partners with over two decades of digital experience.
We were founded on the principle that your website’s design is only as solid as the results that it produces for your business.
Years In Business
Projects Completed
Client Satisfaction
Hi I'm James Cassidy
I’m the founder and Creative Director at Alliance Web Design. Over the last 25 years, I’ve immersed myself in learning how to help businesses reach their full potential through strategic digital growth. Alliance Web Design is a team of talented creatives who thrive on truly understanding the unique challenges that clients face and helping them overcome obstacles to achieve success online.
You’ll work with me and my small, hand-selected team of professionals to ensure that your project is completed on time, budget, and to meticulous quality standards. We partner with clients remotely and have the flexibility to scale our team when needed to bring their projects to life.
Our core values and culture drive everything that we do for our clients.
Guided by these values, we work with integrity and creativity, ensuring every project not only meets your goals but elevates your brand in ways that endure.
Client-Centric Approach
We don’t just build websites – we craft digital experiences tailored to your vision. Your goals drive every decision we make, ensuring that the end product doesn’t just meet expectations but redefines them. Every pixel is designed with your users in mind, providing a seamless, intuitive user journey that converts.
Uncompromising Quality
Perfection is our baseline for your success. Every website we create goes through rigorous quality control testing to ensure flawless performance across all devices and platforms. We don’t cut corners – because your reputation is our top priority and we don’t take that responsibility lightly.
Collaborative Philosophy
You’re not just a client – you’re our creative partner. We collaborate closely with you, blending your vision with our expertise to push boundaries and explore innovative possibilities that elevate your brand and your bottom line.
Transparency & Trust
Clear communication is at the heart of everything that we do for you. From project timelines to deliverables & deadlines, we provide full transparency, so that you always know what to expect – never any surprises, just outstanding results.
Empathy in Design
Our process begins with a deep understanding of your audience & goals. We create websites that resonate emotionally, combining aesthetics with purpose, so that visitors don’t just stay – they engage and become loyal customers.
Continuous Improvement
We never settle. Our team is constantly exploring & learning the latest design trends and technologies to ensure your website remains future-proof and cutting-edge. We evolve with the times to always keep you ahead of the competition.
A few of the amazing clients we've had the pleasure of working with.
We work together with established service businesses, organizations, and many local start-ups to create exceptional digital experiences. Let’s partner up.
Based in Central Connecticut
We’re proud to be located in New Britain. A small, working-class city that offers the perfect balance between the vibrant energy of New York City and the rich history of Boston. Just a short drive from both iconic cities, our location keeps us connected to major business hubs while maintaining the charm and culture of a close-knit community. With its blend of diverse cultures, thriving arts, and the strong sense of local pride that drives our creativity and passion; we think New Britain is a great place to live and work.
Our mission is to help your business succeed
We do things much different than other web agencies that churn out generic designs and hope for the best outcome. We immerse ourselves in understanding your business, industry, and most importantly, your customers, while focusing relentlessly on converting your website visitors into paying customers. Every project we take on is carefully selected, ensuring we can drive real results. If we can’t move the needle for you, we won’t waste your time – or ours.
We probably won't be a good fit if...
You are looking for an inexpensive website that checks a box with the lowest price, without realizing that a poorly executed site can actually drive customers away and damage your brand’s credibility.
You’re not ready to invest in a high-converting website that requires effort, resources, and a real commitment to grow your business.
You'd prefer to disappear after handing off a project, expecting results without investing the time and collaboration needed to achieve them.
However, if you’re looking for a web design agency that prioritizes results over empty promises, you’ve come to the right place. Our goal is to partner with businesses that are serious about growth, and we work alongside you every step of the way to bring your vision to life.
What our valued clients say about working with us.
We're driven by measurable results, not just talk. Our work, performance, and delighted clients stand as our strongest testimonials.
"Our website is our most important resource for obtaining new leads world wide. Alliance developed an intuitive user experience and overall design that compliment our business. We have received many new leads and positive comments from our customers praising our site."
David Newman
President / CTGaudio
"James was very thorough, professional, and courteous helping a technically challenged individual start to promote her business online. I'm very pleased with our new website and we have had results far beyond our expectations. We highly recommend him to anyone looking to further their business."
Shane Elizabeth
Owner / The Purple Petal
"We came to Alliance Web Design with an outdated website that wasn't mobile friendly. They created a new site that is both easy to update for us and has increased our mobile visitors substantially. The site looks and functions beautifully and has most certainly had a positive impact on our organization!"
Lutz Children's Museum
"We are very satisfied with our new website, thank you. It's exactly what we were looking for and very easy to navigate. You've done an outstanding job with the design of our site and have given us the flexibility that we've wanted all along for our organization to make updates on our own."
Diane G.
Business Manager / NPA Midwest
See what sets us apart from the typical web design agency.
Why Choose Us?
For over 20 years, service businesses have come to depend on us for our quality, expertise, and customer service. These principles guide every project that we take on, from strategy to website design and ongoing support.
Client Focus
Your vision is our mission and we dedicate ourselves to delivering to your satisfaction.
Adaptability
Our flexible approach allows us to pivot and adjust, always keeping your project on track.
Commitment
We build lasting relationships with clients, supporting their growth and evolving needs
Transparency
No surprises. We'll always be upfront and honest about everything we do for you.
