Digital Strategy
The first step was to conduct a full analysis of Ansaldi’s target audiences, competitor websites, and emerging digital trends in the construction and contracting industry. Based on our findings, we developed a new sitemap to improve navigation and structure, and we created detailed wireframes to visualize the user journey and layout before moving into design. This foundational strategy informed the entire project, ensuring that the redesigned website would stand out and serve as a key marketing tool.
Design
A complete overhaul of the user experience and interface was essential. We designed a modern, mobile-friendly layout that makes it easy for visitors to explore projects, understand services, and get in touch with the team. The user interface features large, high-quality images that emphasize Ansaldi Built projects, showing the company’s dedication to quality and detail in every build.
Web Development
We built the new website on WordPress, giving the Ansaldi team an easy-to-manage backend with flexibility for future updates. It also allowed us to integrate features like sortable project galleries, custom calculators to provide estimates for concrete, soil, and gravel orders, and a fully responsive design, enhancing both functionality and visual appeal.
The Results
The updated website successfully bridges the company’s storied legacy with modern design and functionality. The refreshed online presence not only showcases their dedication to quality construction but also positions them as a forward-thinking leader in the Greater Hartford area. By aligning the new site with the company’s reputation for excellence, our agency has helped The Andrew Ansaldi Company attract a new generation of customers while continuing to serve their long-standing clients.
